For too long, the people who grow our food have been constrained by outdated standards, practices, technology, and systems that ultimately lead to the demise of the family farm and ranch. We’ve been mandated “sustainability” to the detriment of farmer profitability with no environmental objectives attained. The hollow solution of sustainability coupled with the maintenance and protection of the status quo have eroded our communities, care for one another, and the ability to be true stewards of the land. Common sense has been overshadowed by fleeting trends, and sustainability has become a buzzword—well-intentioned, but too often, a mask for policies that deepen the very challenges they claim to solve.
Sustainability is Bullshit
From Surviving to thriving
It’s time for change. It's time to move beyond empty promises and standards. It’s time to move toward resilience.
Resilience isn’t about merely surviving adversity—it’s about thriving through it. It’s about creating systems that endure, fostering communities that collaborate, and developing solutions that empower. By embracing resilience, we can secure a future where farmers and growers prosper, the foundations of our country grow stronger, and the ties between people and the planet are restored.
This is who we are. This is Resilient Earth.
